Press Releases
Marcus & Millichap Announces Sale of 45-Room Oasis Hotel Property in Sheboygan Falls, Wisconsin
April 09, 2025
SHEBOYGAN FALLS, Wis., April 9, 2025 – Marcus & Millichap (NYSE: MMI), a leading commercial real estate brokerage firm specializing in investment sales, financing, research and advisory services, announced today the sale of the 45-room Oasis Hotel in Sheboygan Falls, Wisconsin for $2.5 million.
“This was a unique transaction in that the seller, a first-time hotel owner, acquired the property in 2022, removed the flag, completed a full renovation and successfully operated it as an independent hotel before deciding to exit,” said Reed Gizinski, associate. “The deal was marketed off-market to maintain confidentiality, which can often limit buyer reach and impact pricing. In this case, we were able to deliver a strong outcome for the seller while identifying experienced hotel operators who saw the value in a turnkey, cash-flowing asset. With limited hotel inventory in Sheboygan Falls and strong regional demand, the property is well-positioned for long-term success.”
Gizinski, Jon Ruzicka and Joseph Ferguson, investment specialists in Marcus & Millichap’s Minneapolis office, marketed the property on behalf of the seller and procured the buyer.
Built in 1988, the 45-room Oasis Hotel is located on 2.8 acres at 600 N. Main St. in Sheboygan Falls, Wisconsin. The property draws a steady mix of leisure, corporate and group travelers, supported by nearby employers such as Kohler Co., Johnsonville and Sargento Foods. Just minutes from Lake Michigan, Kohler-Andrae State Park and Whistling Straits, the hotel also benefits from regional tourism and events across Sheboygan County.
“This was a unique transaction in that the seller, a first-time hotel owner, acquired the property in 2022, removed the flag, completed a full renovation and successfully operated it as an independent hotel before deciding to exit,” said Reed Gizinski, associate. “The deal was marketed off-market to maintain confidentiality, which can often limit buyer reach and impact pricing. In this case, we were able to deliver a strong outcome for the seller while identifying experienced hotel operators who saw the value in a turnkey, cash-flowing asset. With limited hotel inventory in Sheboygan Falls and strong regional demand, the property is well-positioned for long-term success.”
Gizinski, Jon Ruzicka and Joseph Ferguson, investment specialists in Marcus & Millichap’s Minneapolis office, marketed the property on behalf of the seller and procured the buyer.
Built in 1988, the 45-room Oasis Hotel is located on 2.8 acres at 600 N. Main St. in Sheboygan Falls, Wisconsin. The property draws a steady mix of leisure, corporate and group travelers, supported by nearby employers such as Kohler Co., Johnsonville and Sargento Foods. Just minutes from Lake Michigan, Kohler-Andrae State Park and Whistling Straits, the hotel also benefits from regional tourism and events across Sheboygan County.
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About Marcus & Millichap, Inc. (NYSE: MMI)
Marcus & Millichap, Inc. is a leading brokerage firm specializing in commercial real estate investment sales, financing, research and advisory services with offices throughout the United States and Canada. As of December 31, 2024, the company had 1,712 investment sales and financing professionals in over 80 offices who provide investment brokerage and financing services to sellers and buyers of commercial real estate. The company also offers market research, consulting and advisory services to clients. Marcus & Millichap closed 7,836 transactions in 2024, with a sales volume of approximately $49.6 billion. For additional information, please visit www.MarcusMillichap.com.
